People was launched in 2008 as a fashionwear brand offering international and fusion styles to the family at an affordable price. Originally part of the popular Peter England brand, it broke away to develop its own distinct identity in 2009.
People is a complete brand offering proprietary prints, designs and fits. Its merchandise is not only functional, but universally appealing with trendy cuts and styles. The product line is characterised by a spirit that fuses local nuances with international style, creating an attitude that is as at home on the street as it would be on a ramp.
People was born of a fashion idea where classic styles meet and complement a modern global outlook, transcending the cultural divide between east and west. Highly inspired by global colours, customs, and celebrations, the People range is practical, affordable, and trendy, without being confined to fashion diktats.
The People fashion story is one of mix and match. To spin ideas and colours. To mix creativity with music. To remix styles and patterns. That is the brand’s USP – of expressing your individuality, of creating your own look by exploring various.
People is a part of Madura Fashion & Lifestyle, India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands that personify style, attitude, luxury and comfort. The company’s lifestyle store, The Collective, offers a unique blend of global fashions, international trends and innovative customer services in Bangalore, Mumbai, Pune and Delhi.
Madura Fashion & Lifestyle reaches its discerning customers through an extensive network comprising more than 1,000 exclusive and franchise stores, and over 2,000 premium multi-brand trade outlets, both within and outside India.
It is part of the Aditya Birla Group, an Indian multinational present across financial services, telecom, fashion & lifestyle, IT-ITeS and manufacturing businesses. Anchored by over 60,000 employees, ABNL touches lives of more than 100 million Indians.
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